Olivia Valdes · Art Director, Designer & Photographer · San Diego
Brand, campaign and ecommerce creative, from brief to launch.
Ten-plus years across agency, in-house and print. I now lead ecommerce creative for a group of health, wellness and home brands. Before that, I was Art Director at Inspira Marketing Group.
Selected work
Ecommerce · Creative lead · 2025 to now
The Amazon Content Engine
A repeatable system for listing images, A+ Content and Brand Stores across 9+ brands.
Campaign · Art direction, photography and design
Mechanix Wear: From Concept to Campaign
A social campaign I took from the first idea to the final retouched file.
Lifestyle photography · Social launch · 2022 to 2025
illy US: Launch Content for a New Instagram Account
Seasonal lifestyle photography that brought an Italian coffee brand into American routines.
Food photography · Social · 2022 to 2025
California Pizza Kitchen: Always-On Social Content
Monthly food photography and social posts that stayed seasonal and still looked like CPK.
Brand system · Print and digital · 2021 to 2022
Parched Hospitality: One Designer, Many Brands
Menus, signage, web, email and social for a group of restaurant and rooftop brands, all built from one shared toolkit.
Event photo and video · 2024
International Delight at Coachella 2024
The Cold Foam House across both festival weekends, from scouting and talent to selects edited on site.
Product photography · Social · 2023
MANDA Organic Sun Care Photography
About ten studio and outdoor pieces a month for an organic sun care feed, from concept to retouch.
Career highlights
2024
Platinum Hermes Creative Award for California Pizza Kitchen, shared with the Inspira team
10+
brands led at Inspira, including illy, CPK and Captain Morgan
9+
ecommerce brands in my current role
4
people on the team I managed at Inspira
AI-assisted, art-directed
When there's no budget for a shoot, I use generative tools to rough out scenes and get drafts moving. Nothing goes live until I've composited it, retouched it and checked it against the real product and the brand.
Direction that survives production
I started in print and large-format shops, where a good idea still had to make it through the file, the printer and the install. I carried that habit through agency art direction and into ecommerce: I set the direction, make the work myself, and leave behind a process the team keeps using.
Let's talk.
Questions about a project, or want to see more of the work behind it? Email is the quickest way to reach me.
oliviavaldescreative@gmail.com