The work, with the thinking still attached.
Five flagship projects, each told the way it actually happened: the problem, the decisions, and what shipped.
ECOMMERCE & AMAZON
The Amazon Content Engine
Listings, A+ pages, and brand stores for 9+ DTC brands — one AI-assisted system.
ECOMMERCE & AMAZON
Express Med: Designing for Trust
Clinical nutrition made clear enough to trust in one scroll.
BRAND & CAMPAIGN
illy: Premium Lifestyle Content
Italian-premium art direction, from campaign heroes to platform-ready social.
SOCIAL CONTENT
CPK: Always-On Content
Monthly food styling, photography, and social design for a national brand.
HOSPITALITY & PRINT
Parched: Multi-Venue Design System
Four venues, one standard — menus, web, email, and social.